DESIGN THINKING — Drowned, mutilated and murdered

DESIGN THINKING — Drowned, mutilated and murdered

Design Thinking — Drowned, Mutilated and Murdered
Design thinking has died and it went through a slow miserable death. There are various companies that are using Design Thinking as a “sales tool” to sell more of their product. And organizations are lapping it up. There are many customers that have told me over the last 12 months that they got a design thinking workshop as a free package on buying a software.
Now I am all in for innovative ways of selling. Don’t get me wrong. And doing design thinking workshops is a great idea to sell software — but it has had an adverse effect on the customer’s mindset. In this whole process, design thinking has been drowned, mutilated & murdered and because the body is also not found, a pig is presented with lipstick on it.
It is not uncommon that any kind of product workshop or requirement gathering and defining the feature set are labeled as a design thinking workshop.

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