Design thinking needs to challenge conventional thought process. That’s when innovation happens

We surf through the web going through millions of websites. We access tonnes of information in just a few clicks. With the advent of the internet, every information we could ever need just a blink away. For example, suppose you wish to look for career options in design after Class 12th, with just one click. In that case, you’ll receive hundreds of webpages giving you all the information from eligibility to fees structure and much more in the most organized and attractive manner possible.   However, what we don’t see is the team of people who are gathering all this information and putting it in a certain way for your better understanding. And this is where the UX/UI design comes into the picture. Every website has a strong team of UX/UI designers who build the websites and organize the content in a way that makes your job easier to understand and gather information. They are the gap between human psychology and computer-human interaction. They ensure that everything you see is easy,...

There is a famous saying, 'Don't judge a book by its cover.' However, most of the time, it goes otherwise. Reasons are simple: visibility and beauty matters for everyday objects, and books are no exception to it. The same can be applied to UX design. Good looks, attractiveness, and beauty collectively create an aesthetic appeal for a product. In the field of UX design, aesthetic and usability work together and complement each other. Aesthetic Appeal Portrays Positive Vibes about the Product According to the basic cognitive psychology, users get influenced by the visual attractiveness of a product’s interface, even before they could explore its core functions and actual use. In Don Norman’s book ‘Emotional Design’, he explores the aesthetic factor in depth and puts up that it is applied to everyday life for whatever products we come across or use. The aesthetic-usability effect in any product works in tandem, as people assume that more-aesthetic designs ar...

Human factors aim to help humans to do their work the best while maintaining the overall system performance and improve tenacity. The ultimate goal of the Human Factors is to minimizing system errors and optimizing efficiency. Human errors are common occurrences in the workplace. Mistakes will be made and you can't always prevent it from happening. But Human Factors will make sure of its minimum impact. Humans are at the center of any product or service so it needs to be human-centered. Human Factors contribute towards this Human-centered products extensively. The human factors field is highly adaptable to different situations as purposes and interaction keep changing depending on the situation and workplace. In simple word, human factors are nothing but study of the interaction between the user and the product they're using and using this studied data to create safer and effective interactions. Human Factors as discipline came into existence during WW2...

In our everyday lives, we often witness people feeling not very clever while understanding a new technology or while handling various technological devices. This is especially true when it comes to the latest technological advances that take place. People find it difficult to grasp how the new technologies work as they are not habituated to it yet in their everyday lives. This happens because typically people working on developing these technological advances have been working on it for a considerable amount of time to perfect it. Thus due to this perception gap technological advancements come across as technological marvels to people. They are hesitant to use it because of the perceived notion that it will be — ‘complicated to use’ than what they routinely use. They also are cautious about trusting these new technologies right away. The marvels of our age are plentiful. Computers, the internet, and mobile devices have primarily have served to quicken the advances in the way...

Healthcare is a complex and humongous industry working with a simple and noble goal: getting humanity healthy and keeping them that way for as long as possible. Medical science along with technology is thriving hard to make lives of people easier every day. In the similar context, digital healthcare is booming like anything, being backed by technologies like RPA, AI, Deep Learning, and Machine Learning, and so on.   According to the book – Artificial Intelligence in Healthcare by Parag Mahajan – the data in the healthcare industry doubles up almost in seventy-three days. The book lays special emphasis on as how digital healthcare holds future for humans, and it is the technology like RPA, AI which will foster the digitization of healthcare across the globe, soon. There are various fields of study in Digital Healthcare. As the industry growing at a rapid pace, the scope of study in this field is virtually endless. Following are some of the main areas of healthcare...

Before, the outset of book buying and delivering companies like Flipkart or Amazon in India, the whole book purchasing experience was mostly going to the bookstore, browsing the books and then buying what you like with limited options of payment like cash or occasionally card payments. Chances were you won’t even find a book you really have your heart set on because bookstores have a limited capacity of stock holding. User experience to the rescue- Consequently, Amazon has overturned the very idea of book buying and delivery solutions from across the world to your doorsteps. Today Amazon dominates the online shopping industry. As Brian Reed says, ‘everything is designed. Few things are designed well.’   Amazon is all about delivering a premium user experience by keeping the customers’ needs as the foundation.   Amazon operates through websites, mobile apps, m-sites and what not. Amazon promises each customer a personalized shopping experience, a wide range of...