How User Experience played a part in Amazon’s revolutionary book buying experience?



Before, the outset of book buying and delivering companies like Flipkart or Amazon in India, the whole book purchasing experience was mostly going to the bookstore, browsing the books and then buying what you like with limited options of payment like cash or occasionally card payments. Chances were you won’t even find a book you really have your heart set on because bookstores have a limited capacity of stock holding.
User experience to the rescue-
Consequently, Amazon has overturned the very idea of book buying and delivery solutions from across the world to your doorsteps. Today Amazon dominates the online shopping industry. As Brian Reed says, ‘everything is designed. Few things are designed well.’ 


Amazon is all about delivering a premium user experience by keeping the customers’ needs as the foundation.  Amazon operates through websites, mobile apps, m-sites and what not. Amazon promises each customer a personalized shopping experience, a wide range of products to choose from, books categorized by genres, authors and even publications, easy navigation, book suggestion pop ups, tracking of the product, diversifies payment options and exceptional customer service.  In the world flooded by brands, startups, and curious customers, Amazon managed to make its own mark in the industry.
The role of UX-
Amazon’s website embodies the intuitive interface and provides a seamless experience. It’s an online identity, display options according to the preferences, various options for filters makes the whole experience easy and smooth.
UX plays an important role in this user-friendly approach. Amazon’s website loads fast and it is incredibly simple to use and navigate. It keeps track of your buying habits and your preferences and gives you a personalized shopping experience. The website reflects the brand’s cheeriness and amiability in the aesthetic design i.e. color scheme, drop down menus, intelligent and apt categorization of product and humanistic language with lots of pictorial input.
Furthermore, order tracking and communication linkage between the seller and the buyer is made easier which is nothing but a successful attempt towards providing a high-quality user experience. All of these are a culmination of extensive user research and evaluation, a thoughtfully designed, customer-centric service strategy that has undisputedly kept user experience at the heart.
In today’s oversaturated and busy digital world, user experience can’t be an optional indulgence but it should be given paramount consideration to make your brand, company or service stand out.
User experience is pivotal for the success of the brand and for overall improvement in the services.
So, if you have been curious about ‘user experience’ and wants to learn about its applications then try our insightful courses and corporate training and set on the path of the success.
At ImaginXP, we think that user experience and Design thinking is a highly specific mindset encompassing a wide range of practices and methods used by anyone who is interested in improving the overall experience. That's why we created ux jumpstarter course to help not just the layman, but also the expert, use design thinking and user experience daily.

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-RutuSanjay

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