Design thinking needs to challenge conventional thought process. That’s when innovation happens

We surf through the web going through millions of websites. We access tonnes of information in just a few clicks. With the advent of the internet, every information we could ever need just a blink away. For example, suppose you wish to look for career options in design after Class 12th, with just one click. In that case, you’ll receive hundreds of webpages giving you all the information from eligibility to fees structure and much more in the most organized and attractive manner possible.   However, what we don’t see is the team of people who are gathering all this information and putting it in a certain way for your better understanding. And this is where the UX/UI design comes into the picture. Every website has a strong team of UX/UI designers who build the websites and organize the content in a way that makes your job easier to understand and gather information. They are the gap between human psychology and computer-human interaction. They ensure that everything you see is easy,...

Human factors aim to help humans to do their work the best while maintaining the overall system performance and improve tenacity. The ultimate goal of the Human Factors is to minimizing system errors and optimizing efficiency. Human errors are common occurrences in the workplace. Mistakes will be made and you can't always prevent it from happening. But Human Factors will make sure of its minimum impact. Humans are at the center of any product or service so it needs to be human-centered. Human Factors contribute towards this Human-centered products extensively. The human factors field is highly adaptable to different situations as purposes and interaction keep changing depending on the situation and workplace. In simple word, human factors are nothing but study of the interaction between the user and the product they're using and using this studied data to create safer and effective interactions. Human Factors as discipline came into existence during WW2...

Before, the outset of book buying and delivering companies like Flipkart or Amazon in India, the whole book purchasing experience was mostly going to the bookstore, browsing the books and then buying what you like with limited options of payment like cash or occasionally card payments. Chances were you won’t even find a book you really have your heart set on because bookstores have a limited capacity of stock holding. User experience to the rescue- Consequently, Amazon has overturned the very idea of book buying and delivery solutions from across the world to your doorsteps. Today Amazon dominates the online shopping industry. As Brian Reed says, ‘everything is designed. Few things are designed well.’   Amazon is all about delivering a premium user experience by keeping the customers’ needs as the foundation.   Amazon operates through websites, mobile apps, m-sites and what not. Amazon promises each customer a personalized shopping experience, a wide range of...