Designing Digital Experiences to delight your users

Designing Digital Experiences to delight your users

Designing digital experiences to delight your users
In this day and age, when consumers are literally spoilt for choices for every need that they have, it is imperative for brands to delight their users. Even more so in the digital space where users spend most of their time today and reach out to for all their needs and information.
So how does a brand create those great moments of customer delight that keeps a user hooked on and engaged with your experience?
One of the tools that user experience designers use for creating moments of delight in product experiences is a customer journey map. A customer journey map defines all the interaction points that a customer or user has with your product across all stages of the journey. For example, the stages of a customer journey for the purchase of an FMCG product would be something like — need identification, consideration, decision to buy, buy, unbox, use and throw. In a customer journey map, you would list down all the interactions that the user has under each of these stages. Each of these interaction points is a Moment of Truth that you have with your user. Now, generally, a customer journey map would be like a line graph with the user oscillating between positive and negative emotions. So an interaction that makes a user happy, excited or curious is a positive moment of truth and an interaction that makes a user sad, frustrated or angry is a negative moment of truth. 

Comments

Post a Comment

Popular posts from this blog

Just do it — As Nike+ did with Gamification

Image
Let’s be honest, competitive games are so much fun! If you look back, your most enjoyable moments were probably spent playing a game or two with family or friends. You probably competed fiercely with each other during such times, albeit in a fun sort of way. And of course, these competitions were so much more gratifying if you actually did win!! There is a reason why you had a great time then. Competition plays an important factor in the human evolutionary process. The instinct for survival drives most of the animal kingdom to compete with each other for resources. Therefore competing is a biological trait  that has evolved for the survival of the fittest. Throughout human history, people have been organizing competitions in one form or another, from the ancient Greek Olympic Games (going back as far as 776 BC) to modern day football FIFA World Cup. In fact, when you look closely, you’ll notice that competition is everywhere in modern society. Economists even promote competition
Read more

Aesthetic-Usability Effect Paves Way for Great UX

Image
There is a famous saying, 'Don't judge a book by its cover.' However, most of the time, it goes otherwise. Reasons are simple: visibility and beauty matters for everyday objects, and books are no exception to it. The same can be applied to UX design. Good looks, attractiveness, and beauty collectively create an aesthetic appeal for a product. In the field of UX design, aesthetic and usability work together and complement each other. Aesthetic Appeal Portrays Positive Vibes about the Product According to the basic cognitive psychology, users get influenced by the visual attractiveness of a product’s interface, even before they could explore its core functions and actual use. In Don Norman’s book ‘Emotional Design’, he explores the aesthetic factor in depth and puts up that it is applied to everyday life for whatever products we come across or use. The aesthetic-usability effect in any product works in tandem, as people assume that more-aesthetic designs ar
Read more

6 things you should know about UX

Image
6 things you should know about UX 6 things you should know about UX User Experience  has become an important aspect of creating digital products — let that be a website or a platform that you are launching. If you go across job sites, you will see a large number of jobs pertaining to  user experience design,  visual design, user researcher and more. The demand of UX designers is not limited to just the IT industry.Even manufacturing, pharmacy, auto, telecom and most other industry segments are looking for UX designers. What is it about the field of UX design that it has become as kill most sought for across all of these different industries? UX Design is about making digital products UX design is about making digital products. It is about understanding the needs ofthe users, creating a product roadmap based on these user needs and thenimplementing the principles of UX design so that you get easy to use, simpleproduct. Today, most companies are using the principles of UX d
Read more